ReInventing Philippines Inc.,

What you believe in influences your judgment and conclusions.

Just like many executives, I spent years trying to do something for my company – make it bigger, increase sales, avoid losses, not lose out to competition, etc.

I slaved over every quarter to make sure that it would be better than the previous one – much like every country today where they want to report lower unemployment, higher GDP, better tax collection and the like.

Then I saw a quotation that changed these perspectives.

The job of the CEO is not to grow the company.  The job of the CEO is to make the company healthy.  When it is healthy , it will grow.

This changed my outlook and have become the founding principle on which I manage my companies. In short, just like your body, the way to health is not to eat a lot of vitamins or exotic herbs. It is just you don’t do whatever will make you unhealthy.

On this note, I present to you first what my basic beliefs,  and conclusions before I lay out my facts.